Lamidecor takes a strategic step with the addition of Miguel Guerola Capsir to the team. This decision is not only an addition to the staff, but a reflection of the importance of having an efficient human resources department and the constant vigilance of the health and safety of the workers.
With more than a decade of experience in human resources, Miguel Guerola has a track record backed by his great ability in team management. As well as the development of active human resources policies ranging from the recruitment of talent to the creation and continuous improvement of a healthy work environment. His background in occupational risk prevention adds important value from a safety at work approach.
Miguel will play a crucial role in Lamidecor, addressing three key areas:
Conclusion
The addition of Miguel Guerola to Lamidecor underscores the importance of having a strong human resources department and of monitoring occupational health and safety at Lamidecor, a company that not only seeks to lead, but also to take care of those who make that leadership possible. Their expertise will contribute significantly to the success and well-being of the entire team.
It is a time of great joy at Lamidecor as we celebrate 38 years of dedication, commitment and excellence. Throughout this fascinating journey, we have been privileged to have exceptional employees who have been the backbone of our success.
From Lamidecor’s beginnings, when we ventured into the world of edging in 1985, and continued with the production of Finish Foil and CPL, to the development of innovative technologies such as digital design, our employees have been the witnesses of our evolution and, at the same time, the architects of our constant progress.
Today, we would like to express our sincere thanks to all those who have been part of the Lamidecor family. You have dedicated countless hours to the service of decorative paper, committing yourselves to delivering the highest quality products in an efficient and timely manner. Each of you has been instrumental in building and consolidating the company over the decades.
Excellence at Lamidecor is not only measured in terms of outstanding products, but also in the spirit of collaboration and unity that has permeated our company. Every step of the way, we have worked together to overcome challenges, achieve goals and celebrate successes, demonstrating an unwavering commitment to our mission and values.
Lamidecor employees are much more than just workers; we are a team that values creativity, innovation and commitment to the highest quality in every task they perform. They have contributed their talents and individual efforts to create a culture of excellence that makes us proud.
On behalf of the entire Lamidecor family, we thank you for your tireless work, your passion for quality and your constant effort, which are invaluable. We look forward to continuing this journey together and hope to celebrate many more successful anniversaries in the future.
Thank you for being part of this 38-year history of excellence and for being the reason for our continued growth!
Thomas Haralyi Breidenbach, a graduate in Chemistry, joins Lamidecor as their new Manager of Research, Development, and Innovation (R&D&I) projects, marking a milestone in the leading decorative paper coating company.
Thomas is renowned for his courage and tireless dedication, which have allowed him to become an expert in various fields, from the food industry to cosmetics. His direct and persuasive communication style, coupled with his willingness to collaborate, have helped him overcome initial obstacles.
His motivational profile showcases his focus on clear goals and tangible results, combining intuition and rationality in his decision-making. With a deep knowledge of chemistry, Thomas will contribute his expertise to drive innovation and quality in Lamidecor’s decorative paper coating sector. This will include both CPL and finish foil in their improvement efforts. His ability to adapt to diverse needs and challenges, along with his attention to emerging technologies and his constant pursuit of excellence, make him an invaluable asset to the company. Furthermore, his commitment to continuous improvement further reinforces his value to the organization.
Moreover, the addition of a chemistry graduate as the Head of R&D&I projects at Lamidecor is a strategic step that will bring significant benefits:
In summary, Thomas Haralyi Breidenbach’s scientific approach, coupled with his deep knowledge of chemistry, will strengthen Lamidecor’s ability to face challenges. Moreover, it will drive innovation and the provision of high-quality products in the decorative paper industry. His contribution will enhance the quality, sustainability, and competitiveness of Lamidecor’s products in the market. The company is excited to have him as part of their team and anticipates a bright future alongside him.
At Lamidecor, we are proud to present our Design Department, the creative heart of the company. Here at Lamidecor, we have a highly talented multidisciplinary team dedicated to creating realistic motifs for decorative paper design. Our aim is to bring you high quality designs that add beauty to any space.
The first step in the process of creating our designs is a state-of-the-art scanning of materials such as natural wood veneers. Veneers, marble and stone are carefully selected for their quality and beauty. We use state-of-the-art technology to capture very high resolution images that reflect every last pore of texture and depth of detail unique to each piece.
Once we have the scanned images, our design team processes them and creates beautiful, authentic designs. We use specialised software to manipulate the images, adjusting colours, contrasts and other elements to achieve stunning results.
Our design team draws inspiration from a wide range of styles, from the natural beauty of wood to other materials, fantasies and geometric patterns. Each design is created with dedication and attention to detail, to meet the needs and preferences of our customers.
Before launching our products on the market, we carry out extensive fit testing and retouching. It is important to ensure that the designs fit perfectly on different surfaces and maintain their natural appearance and texture.
Once the designs have passed the fit and touch-up tests, we proceed to the lacquering and finishing process. This stage is crucial to achieving the natural look and feel of our products. Numerous factors are taken into account, from the degree of gloss, to the haptic and visual texture. Our design team can create pores synchronised with the grain of the wood, as well as 3D embossed finishes, and even achieve an anti-bacterial surface.
We lacquer and finish to ensure that our products look authentic and durable. In this way, we ensure that the designs are protected and maintain their beauty over time.
At Lamidecor, we pride ourselves on offering the highest quality products that achieve a lifelike appearance and natural texture. Thanks to our careful creation process, our designs are realistic, detailed and create a warm and welcoming atmosphere in any space where they are used.
Aplicamos nuestros productos en diferentes superficies, como puertas, molduras, mobiliario y paneles, para brindarles un toque especial y transformarlos con estilo. Nuestro Departamento de Diseño de papel decorativo se esfuerza por crear diseños únicos y atractivos que satisfagan las necesidades y gustos de nuestros clientes. Ya sea que estés buscando revestir una puerta, decorar una moldura o darle un toque especial a tu mobiliario, nuestros productos son la solución perfecta.
We apply our products to different surfaces, such as doors, mouldings, furniture and panels, to give them a special touch and transform them with style. Our Wallpaper Design Department strives to create unique and attractive designs that meet the needs and tastes of our customers. Whether you are looking to cover a door, decorate a moulding or add a special touch to your furniture, our products are the perfect solution.
At Lamidecor we have a highly talented Design Department that is dedicated to creating realistic decorative paper motifs, from the scanning of the materials to the lacquering and finishing process. Each stage of our creation process is designed to deliver high quality products and add beauty and elegance to any space.
We are committed to providing aesthetic and functional solutions to our customers who wish to transform their environment with unique and quality designs. Feel free to contact us and discover the endless design possibilities we offer. We will be happy to work with you to transform your ideas into reality.
The collaboration between Lamidecor and IES Ezequiel González in Segovia is an outstanding example of how companies and schools can come together to foster creativity and innovation in students. Through the supply of high quality decorative paper, Lamidecor gives students the opportunity to work with superior materials and explore their creative potential in the field of design and carpentry.
Mutual Benefits
This collaboration has generated positive results for both students and Lamidecor. On the one hand, the students of IES Ezequiel González de Segovia benefit from having access to samples of Lamidecor products. It allows them to experiment and work with high quality materials in their projects. This stimulates their creativity and gives them invaluable practical experience, complementing their academic training and preparing them for the world of work.
On the other hand, Lamidecor benefits from establishing a close relationship with the wood and furniture department of the IES Ezequiel González Secondary School in Segovia. Through this collaboration, the company can promote its products and increase its visibility among students and professionals in the sector. In addition, Lamidecor becomes a reference source in the classroom, positioning itself as a company committed to education and the development of talent in the field of design and carpentry.
The collaboration between Lamidecor and IES Ezequiel González in Segovia has proved to be a source of inspiration and learning for the students. Working with high quality decorative paper allows them to understand the importance of using superior materials in the field of design and carpentry. It also gives them a broader perspective and teaches them to value excellence in the creative process and in the final result of their projects.
This alliance is not only beneficial for the students, but also strengthens Lamidecor’s image and its position in the market. By establishing strong relationships with renowned educational centres, the company positions itself as a brand committed to quality and the training of future professionals.
In short, the collaboration between Lamidecor and IES Ezequiel González de Segovia has proved to be a fruitful partnership. It encourages creativity and innovation in the field of design and carpentry. By providing high quality decorative paper, Lamidecor has inspired students to explore new ideas and develop their creative talents. This collaboration exemplifies Lamidecor’s commitment to education and its desire to contribute to the growth and development of future professionals in the sector.
We look forward to continuing our collaboration with IES Ezequiel Gonzalez and discovering our decorative paper in the ideas and projects of these promising young people!
From the receipt of raw materials to the shipment of the finished product, each stage is carried out with meticulousness and care to ensure quality and customer satisfaction. With advanced technology and customised designs, Lamidecor stands out as a leading manufacturer of decorative paper. We tell you all the steps below:
Once we have the raw materials, we move on to the creation of the decorative paper design. We use advanced technology and the experience of our professionals to develop customised and attractive designs that meet the high expectations of our customers.
At Lamidecor, we use two printing models, “hollow” and “digital”, to create decorative paper.
Gravure Printing
Lamidecor is proud to offer high quality gravure printing services. Our attention to detail and commitment to excellence has made us a market leader. We use different types of inks, such as water-based organic inks, conventional inks in various colours and special inks such as metallic inks and 3D varnish. Meticulous ink preparation is crucial for impressive results, which is why we employ a rigorous measuring process using specialised devices such as a printing proofer and spectrophotometer. This preparation ensures high-quality, long-lasting prints that are true to design.
Today we can say that the rotogravure printing line is the most effective in achieving a realistic reproduction of any material.
The secret of quality printing is a team of expert technicians who know and work the entire process with professionalism and dedication at every step. From the choice of inks to the adjustment of cylinders. This process is fast and efficient, and is also suitable for the production of large print runs. The result is a wide range of woodgrain, fantasy and unicolour designs on decorative paper.
Digital Printing
With digital printing we can capture any idea with great precision and detail.
It is done by injecting LED UV inks on paper or vinyl. The process begins by sending a digital file to the printer, which processes it and translates it into commands for the print head. The printheads spray the UV LED inks in specific patterns to create the desired image. Curing occurs immediately thanks to the ultraviolet light emitted by the lamps. Our digital product line offers high quality, high resolution custom designs with fast turnaround times. We have a team of skilled technicians who complete the process with professionalism and dedication to ensure a quality print.
Impregnation and coating process of printed paper: The transformation from paper to Design
Once printed, the paper undergoes an impregnation process. At this stage, a protective coating is applied to the paper to improve its resistance to abrasion and water. This ensures that the decorative paper maintains its appearance and quality over time.
The process of impregnating and coating printed paper is essential to transform it into high-quality decorative paper. Impregnation involves dipping the paper in a solution that gives it additional properties such as water resistance, gloss and durability. Specific chemicals such as melamine, urea and phenolic resins are used. A coating of lacquer is then applied to provide additional strength and gloss. The types of lacquers used vary according to the paper application, such as urethane, acrylic and nitrocellulose lacquer. Impregnated and lacquered paper is used in paper for furniture, doors, profiles, skirting boards, panels, mouldings, etc. providing greater durability and a decorative appearance.
After impregnation, the paper undergoes a lamination process for CPL products. Here, one or several additional layers are added, which can be made of different materials, such as resins or vinyl, depending on the customer’s needs. This lamination provides increased durability and strength to the decorative paper. As well as an aesthetic full of textures that make the paper disguise with reality.
Once the lamination is complete, the paper undergoes a final coating process. This lacquer coating provides a glossy finish and protects the paper from stains and scratches. It also brings out the colours and details of the design, giving a high quality final appearance.
Finally, once the decorative paper has gone through all these stages of production, it undergoes a thorough quality check and is then packed and shipped. We ensure that the product reaches our customers in perfect condition, ready to be used to cover flat and curved surfaces such as panels, doors, furniture, mouldings and skirting boards.
At Lamidecor, we pride ourselves on offering our customers a complete and controlled manufacturing process, together with high quality products and customised designs. Our extensive experience in the sector allows us to meet the most demanding expectations and provide full comfort to our customers.
Trust in Lamidecor’s experience to obtain high quality products and unique designs that will transform your spaces.
Lamidecor S.L.U. is a leading company in the manufacture of CPL decorative paper and finish foil. Since its foundation in 1985 in the town of Castelldefels (Barcelona), Lamidecor has been dedicated to offering innovative solutions in the field of coating. Throughout its history, the company has experienced significant growth and evolution, which has enabled it to position itself as one of the most important companies in the sector at a national and international level.
Lamidecor’s first steps date back to 1985, when the company “Novocant” was founded in the town of Castelldefels. At that time, the company was dedicated solely to the production and sale of synthetic edgebanding to be applied to the sides of melamine panels. However, over time, the company’s vision and entrepreneurial spirit led it to explore new business areas.
In 1990, Lamidecor moved to Vinaroz (Castellón), where its current headquarters are located. With the aim of continuing to grow, the company began the construction of a new 7,000 m2 factory. In this new facility, it was decided to locate the firm “Novocant” for the manufacture of edging, and the new firm and investment “Lamidecor”.
Since its beginnings, Lamidecor has been driven by the vision, motivation and desire to offer innovative solutions in the field of coatings. For this reason, the company carried out an exhaustive market study to find out what the real trends and needs were for this product within the furniture sector.
The company also invested in the acquisition of an engraved recess printing line, two impregnation lines and a laminating press, which enabled it to offer a product and service that would meet the market’s requirements.
Lamidecor is a company in constant evolution and growth, and is therefore always looking for new services and solutions. In this sense, the company has turned to the world of digital printing, a resource that has caused a sensation and is having a great acceptance among its customers due to its high level of personalisation and detail.
Throughout its almost 40 years of history, Lamidecor has learned that quality is always the most important thing. Quality is in the treatment and attention received by the customer, in the demanding technical controls of the product, in the training of the team, in the service provided, in the R&D&I, in the designs, in the finishes and in the exclusivity.
The history of Lamidecor has only just begun, and for this reason, the company continues to work day by day to offer optimum products and quality. Currently, Lamidecor has presented a new remodelling of its designs and continues to strive to keep improving in order to remain a leading company in quality and innovation within the decorative paper sector.
Imanol Gil Ebrí has driven the growth of Lamidecor, a leading decorative paper company. With a background in Business Administration and Management (ADE) and a specialisation in marketing, his role has been fundamental to the company’s success.
Imanol Gil Ebrí has an academic background in Business Administration and Management, a master’s degree in teaching and a specialisation in marketing and market research. His dedication to continuous learning led him to obtain a postgraduate degree in digital marketing & Ecommerce, showing his commitment to new trends and technologies.
In addition to his training, Imanol collaborated with the master’s degree in marketing and market research at the University Jaume I (UJI), sharing his experience and knowledge, which demonstrates his passion for teaching and the development of the industry.
Imanol Gil Ebrí joined Lamidecor in January 2022 as Marketing Director. Since then, he has demonstrated a commitment to excellence and has driven the company’s growth and expansion.
Thanks to his ability to develop effective strategies and his innovative vision, Imanol has strengthened Lamidecor’s presence in the market, understanding customer needs and adapting to the latest trends.
For his outstanding work, he has been promoted to Marketing Director, R&D Director and Commercial Director. This rapid progression shows his exceptional commitment and contribution.
As leader of the marketing department, he has improved brand visibility, expanded the product portfolio and established strong customer relationships. His ability to identify growth opportunities has contributed to Lamidecor’s continued success.
In addition, as R&D manager and commercial director, his strategic vision has driven innovation and the creation of high quality products that meet market demands.
Imanol Gil Ebrí is an outstanding leader at Lamidecor. His strong background in business administration and marketing, combined with his strategic and innovative vision, has driven the growth and success of the company. His ability to develop effective strategies, understand market needs and lead teams is leaving a lasting mark on Lamidecor.
Thanks to his contributions, Lamidecor has experienced significant growth and strengthened its position as a leader in the decorative paper sector. His inspirational leadership and customer-centric approach have enabled it to overcome challenges and reach new horizons.
Lamidecor has recently implemented new office hours, which will now be from 8:00 to 17:00 from Monday to Thursday, and from 8:00 to 14:00 on Fridays.
This change in office hours aims to improve the work-life balance of its employees, giving them more time to enjoy their weekends. The new schedule will also allow for a more efficient distribution of working hours throughout the week, ensuring that projects are completed on time and giving employees the flexibility to manage their workload. Overall, these new office hours are a positive step towards improving employee satisfaction and productivity.
With an extensive professional career of more than 20 years in the creation of unique spaces for the home, mainly in coatings of different materials, our colleague José Baca directs the export area of Lamidecor in Latin America, Portugal and Asia. In this interview we asked him to give his point of view on essential questions such as the situation, trends and customer relations in the sector of covering doors and furniture with decorative paper.
I love it when you ask me that question; what motivates me most about this job is being able to offer our customers high quality products that meet their project needs, creating unique and attractive spaces. Being able to help them realise their ideas is something I am passionate about.
I am proud to be part of a company that has been in this segment for many years. A company that knows the needs of each customer very well and that relies on human relationships and trust when it comes to establishing the foundations of a stable relationship.
In line with what I said above, one of the keys to maintaining a good relationship with the client is clear and effective communication. It is important to listen carefully to their needs and offer them personalised solutions. There is not always a generalised solution for similar needs and in this sense our job is to know how to analyse each case. It is also essential to maintain a good after-sales service and to be available to resolve any doubts or incidents that may arise.
When it comes to cold calling or cold first contacts, I admit that it can be a bit awkward at first. With practice, however, it becomes a very useful tool to establish new contacts and expand your client portfolio.
In my experience, the most important thing is to prepare that first contact well. Be clear about the objective and the message you want to convey, and show a friendly and proactive attitude.
As a salesman, one always thinks that one’s targets are still to be reached. Especially because we are aware of the new trends that dominate the market and that force us to always be attentive and adapt to them.
One of my greatest sales achievements was to close a very personalised project where others had failed. The basis of that achievement was to have correctly identified the customer’s priority. I also knew how to transmit it to a whole team of people who make up Lamidecor. They also made this need their own and came up with the optimum solution.
Undoubtedly, without the work of all of them, it would not have been possible.
I consider that I am good at sales because I enjoy contact with people and I have a great capacity to empathise with them and understand their needs. I also like to keep up to date with market trends and developments, which allows me to offer innovative and attractive solutions to my customers.
In my years working at Lamidecor, I have seen many milestones in terms of products, designs and qualities. Some of the highlights are the creation of a high-tech laminate quality. Our LUKS quality, for the covering of doors and furniture. And the technical evolution of digital printing for more realistic and detailed designs.
Regarding the current international market situation, I think there are many opportunities to continue growing and expanding our business in other countries. It is true that there is some uncertainty and volatility in some markets, but there is also a growing demand for high quality products and design, which positions us very well as a company.
One of the main challenges facing the decorative paper sector is to stay at the forefront of technology, innovation and sustainability. More and more customers are valuing not only design and quality in door coverings, but also the environmental and social impact of the products they use.
At Lamidecor, we believe that the keys to attracting new customers abroad are differentiation in design and quality, flexibility to adapt to the needs and demands of each market, and excellent customer service at all times. In addition, we have a highly specialised and committed team that works closely with our clients to offer customised solutions and meet their expectations.
In short, I am very proud to be part of Lamidecor and to be able to represent a company that stands out for the quality of its products, its commitment to sustainability and its ability to adapt to the needs of the market. I love working in sales. I believe that my passion for this work and my experience in the sector allow me to offer an exceptional service to our customers.
By sending your email, you accept the privacy conditions.
Copyright 2022 © LAMIDECOR · All rights reserved
